MARKETING
Marketing
In the vibrant ecosystem of child activity providers, marketing isn't just about visibility—it's about connecting with families, engaging communities, and sharing the transformative experiences you offer. At PERSONUS Consulting, we specialize in crafting marketing strategies that capture the essence of your services and speak directly to the hearts of parents and guardians looking for exceptional experiences for their children.
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Understanding that each touchpoint is an opportunity to tell your story, we dive into the nuances of your brand, ensuring every campaign and content piece aligns with your program's core values and spirit. With over a decade of expertise in the child activity sector, we recognize the unique challenges you face and have honed our skills to help you navigate the marketing landscape with confidence and creativity.
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Join us at PERSONUS Consulting, where we blend strategic thinking with a passion for child development to create marketing solutions that are not just effective but also inspiring.
Comprehensive Discovery
Session - Free
Kickstart your journey with PERSONUS Consulting through our comprehensive discovery session, where we touch upon all facets of our services. This single, streamlined consultation is your gateway to:
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Uncovering Business Insights: Engage in a dialogue about your entire business operation, from marketing strategies to operational efficiencies.
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Crafting a Cohesive Strategy: Understand how our full suite of services—from Business Optimization to Parent Communication—can work in synergy for your business.
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Evaluating Comprehensive Solutions: Get an integrated perspective on solutions that span the breadth of your business needs.
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Setting the Stage for Growth: Conclude with actionable steps that pave the way for sustained success across all areas of your operation.
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This session is designed to cover the breadth of our expertise in one inclusive meeting, setting you up with a broad overview and a strategic outlook for your entire business.
Introductory Package - $99
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Marketing Assessment: In a focused one-hour consultation, we'll evaluate your current marketing strategies, pinpoint areas of success, and identify opportunities for improvement.
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Strategic Action Plan: Following our assessment, we'll connect and review a personalized report created for you outlining a clear marketing strategy. This will include recommendations on optimizing your marketing focus, enhancing social media engagement, refreshing website content, or implementing cost-effective advertising.
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Empowerment for Implementation: We'll equip you with practical steps and guidance to put our recommendations into action, empowering you to drive change using your resources, be it in-house or through external professionals.
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PERSONUS Package: Lack of Time?
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Custom Marketing Blueprint: Receive a custom-developed marketing plan, crafted to address the specific findings from your discovery session. Ideal for a pivotal project or a strategic refresh, we lay out a clear, one-time roadmap for impactful marketing actions.
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Project Implementation Support: We guide the one-off implementation of your marketing strategy, overseeing key initiatives such as marketing software setup, content creation, and digital presence enhancement, ensuring each is completed to the highest standard.
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Knowledge Handoff: Our collaboration concludes with a transfer of insights and tools, empowering you and your team to continue with confidence. We provide you with the know-how to maintain and build upon the marketing foundations we’ve established together.
Subscription Package:
Ongoing Marketing Momentum
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Dynamic Content Creation: Benefit from a consistent stream of custom content tailored to your brand's voice and your audience's interests. Our monthly content creation includes crafting engaging social media posts, informative blog articles, and compelling email marketing campaigns to keep your community engaged and growing.
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Flexible Engagement: Enjoy the freedom to scale up or down with services that adapt to your program's seasonal demands. We provide the right content at the right time, ensuring your marketing efforts are always in sync with your business cycle.
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Sustained Marketing Strategy: With our subscription package, you're not just getting content; you're ensuring that your marketing stays proactive, strategic, and in tune with the latest trends. Stay ahead in a competitive market with our expertly designed monthly marketing initiatives.
PERSONUS Package: Customized Marketing Strategies
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Developing an effective marketing strategy for child activity programs requires creativity, insight into the audience's needs, and the ability to stand out in a competitive digital landscape. The PERSONUS Package for Marketing is designed to craft a unique approach that captures the essence of your programs and conveys it to your target audience, driving engagement and growth in your summer camps, after-school programs, or enrichment classes.
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Targeted Marketing Solutions:
Dive into the art of connecting with parents and families through well-crafted messages and strategic placement. We start by understanding your brand's voice, the stories you want to tell, and how best to reach your audience. Then, we develop a marketing plan encompassing all the channels and tactics that resonate most with your community.
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Hands-On Campaign Development:
From concept to execution, we're with you every step of the way. Whether launching a new social media campaign, developing a series of targeted ads, or refreshing your website for better user engagement, we ensure that your marketing campaigns are meticulously planned and executed.
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Result-Driven Execution:
Watch as your marketing efforts turn into results. With the PERSONUS Package, you'll receive strategic planning, practical tools, and execution plans tailored to the unique needs of the child activity sector. We aim to help you build a robust marketing presence that sustains and grows your business.
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Real World Impact:
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Engage and expand your audience with compelling content that tells your story using the right marketing streams for the child activity sector.
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Streamline your marketing efforts for efficiency and effectiveness by doing more with less.
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Grow your community's engagement and your business's reach with effective email marketing. Our average open rate is 59%, and the average click rate is 3%.
Let's craft a marketing strategy that speaks directly to the hearts of your community and showcases the wonderful experiences you offer. Connect with us to see how the PERSONUS Package can elevate your marketing to the next level.